Emmanuel Ogbaji

Designed gradlink.app end-to-end in Figma, covering the marketing site plus /about, /initiatives, and /partners, then drove implementation with the technical lead on a Next.js stack, ensuring seamless design-to-development handoff.

Built the product's comprehensive typographic and color system (Fraunces display, Geist UI, cream-led palette), consistently applying it across web, pitch, print, and event surfaces to establish brand cohesion.

Executed a full design, UX, accessibility, performance, and SEO audit of the live site, documenting critical findings and prioritizing a remediation list with a written redesign direction for the founding team, improving user experience and technical performance.

Produced the investor pitch deck and event collateral (booth backdrop, business cards) from the same design system, maintaining visual consistency across diverse formats and print vendors for key stakeholder engagement.

Developed the agency's foundational visual identity around a distinctive flowing-stripe "N" letterform, establishing clear usage rules for consistent application across all digital and print media.

Spearheaded the creative direction for N1LE, a startup focused on African Web3 founders, translating a nascent vision into a cohesive and impactful brand presence.

Delivered high-impact brand identity, pitch design, and social systems for diverse international clients across multiple time zones, autonomously managing scope, milestones, and revision cycles to ensure timely project completion.

Developed and implemented reusable Figma and Canva template systems, empowering non-designer clients to extend layouts without compromising established type scale, grid, or color rules, significantly improving efficiency.

Translated ambiguous client feedback into specific, defensible design changes and articulated the underlying reasoning in writing, which was instrumental in achieving a 100% Job Success Score across all engagements.